The First-Ever SNICKERS Suite
As the Official Chocolate of the Toronto Raptors, we turned the in-stadium launch of SNICKERS Creamy into a premium brand experience.
Timed with the Raptors’ 25th Anniversary, we designed and built the first-ever SNICKERS Suite — a physical space celebrating the past and present of both brands.
Fans entered for a chance to win VIP access, receiving exclusive drop boxes featuring:
A retro Raptors jersey
A 2020 Raptors jersey
SNICKERS Original
SNICKERS Creamy
For fans inside the arena, a digital free-throw game created instant-win moments — unlocking suite access, merchandise, and product sampling in real time.
The result: a product launch embedded directly into the culture of game night.
Fuelling a championship run
When the Raptors ignited their 2019 Championship run, we moved at the speed of fandom.
Limited-edition rally gear — designed and produced overnight — transformed arenas and streets into branded statements of support. Agile pop-up booths allowed us to activate wherever momentum surged.
When the Raptors secured the title, SNICKERS claimed a celebratory billboard at Yonge-Dundas Square, placing the brand at the epicenter of the city’s celebration.
At the Championship parade, we fuelled 100,000 fans with SNICKERS bars — showing up not just as a sponsor, but as part of the moment itself.
In a season defined by hunger, SNICKERS satisfied it.
Real-Time Culture, Real-Time Content
As the Championship run unfolded, SNICKERS showed up in the feed as fast as it did on the ground.
We developed a nimble social content stream that tapped into the cultural moments driving the conversation — from Drake’s courtside antics to Kawhi Leonard’s now-iconic “Fun Guy” moment. Each post translated trending fan energy into brand-relevant commentary, reinforcing SNICKERS’ voice while keeping the product tied to the action.
Rather than interrupt the conversation, we became part of it, delivering timely, witty creative that felt native to the moment and unmistakably SNICKERS.
