Hi, I’m Chris. I’m a Creative Director with 15 years of experience leading brand strategy, growth, and end-to-end customer experience across fintech, CPG, D2C, SaaS, and B2B.

I started in copywriting and brand strategy, and that foundation still defines how I work. Start with the human problem. Align it to the business objective. Build the narrative that connects the two. When brand, product, and growth operate as one, they form systems that turn ideas into revenue.

I specialize in moments of change: growth, transformation, transition. I help organizations translate complex business models into sharp positioning, intuitive journeys, and cohesive brand ecosystems. This includes leading integrated campaigns, supporting D2C to B2B2C shifts, launching subscription models, and building modular systems that scale across product, lifecycle, and paid media.

I lead multidisciplinary teams across brand, design, product, and marketing with a focus on clarity, velocity, and high creative standards. I’m particularly interested in modern creative operations and the integration of AI-enabled workflows to accelerate experimentation and production while protecting craft.