2 ABSOLUT ARTISTS.
1 LIVE-STREAMED EXHIBIT.
ALL INSPIRED BY THE ABSOLUT COMMUNITY
We partnered with 2 Canadian artists to broadcast their talents to the world. Over a 3-hour live-stream, they transformed comments and tweets from the ABSOLUT Facebook and Twitter communities into a fan-inspired work of art.
Leveraging uStream technology allowed us to seamlessly share the canvas with fans live on the social media channels they were already using, across any device or platform, and even on their timeline’s and Twitter feeds. By simply using the hashtag #ABSOLUTinspire fans were able to chime in with inspiration, and watch our artists take it from comment to canvas.
No sign up. No apps. No barriers.
The Results
ABSOLUT garnered 1.4 million impressions across all social channels during the 3-hour live-stream, and a total of 2.3 million impressions throughout the day
The average viewer watched for 80 minutes, shattering expectations and uStream metrics.
Visits to the ABSOLUT Canada Facebook page increased by 86%.
Their weekly Page reach increased from 10,000, to 866,000
People talking about the ABSOLUT Canada Facebook Page increased by 400%
In true art exhibit fashion, the final piece was unveiled as the cover photo on the ABSOLUT Canada Facebook page, giving our fans a chance to celebrate and lay claim to their inspiration.