Millenials are the most educated generation yet and reject most industry models in favour of their reinventing their own. Travel is no exception. So how do you talk travel rewards with a group that tend to know better? You offer rewards that add value to their lives – not rewards that are easy to facilitate.
#Automazing is a multi-platform campaign from General Motors Canada that aims to educate young Canadian consumers on the ease of achieving vehicle ownership through their daily spending.
Leading with a series of comedic video spots, we took our targets lead and veered from tradition to instead have fun with finance. We offered travel they could own, and showed them how building their credit could provide them the building blocks for a better future.
Bright colours, honest creative, and a cheeky tone replaced typical drab offer messaging and forms. We personalized the entire experience, while sympathizing with the worries and aspirations of young Canadians.
