getSTACK.ca
The First Vertical Card in Canada
A better way to bank means rethinking everything from the ground up. Yes, STACK’s core function happens in the app, but a physical card was still sent to consumers. Continuing to break new ground, STACK released the first vertical card in Canada. Why? With chip readers and tap-to-pay being the preferred method for Millenials, it’s how they were already using the card. Knowing that we had a beautiful card, and understanding that Millenials want to show off, we put all security Information on the back to make it safe to snap + post.
The Card Mailer
Getting your credit card in the mail isn’t typically an exciting experience. We wanted to change that. We reimagined the card carrier to ensure our vertical card got the stage it deserved! Since members already downloaded our accompanying app to apply, we minimized information on the mailer to ensure this felt more like an invitation than an agreement.
STACK Presents: HXOUSE Live
Awesome functionality and features? Check. Sleek card? Check. Next, we needed to celebrate this launch and educate our demographic on a better way to bank. In the spirit of redefining rewards and supporting young talent, STACK partnered with the Weeknd's Creative Director, La Mar Taylor and co-founder Ahmed Ismail to present their launch event HXOUSE LIVE. To help increase app downloads and registration, new and existing STACK members were given an exclusive opportunity to attend the sold-out concert featuring headliners THE WEEKEND, NAV, BRYSON TILLER, and THE NEIGHBOURHOOD.
STACK Social
Leading up to the launch of our vertical card, we created a teaser campaign to generate interest on social. Once launched, we shifted content to highlight the HXOUSE Live concert, our ticket giveaway and member benefits.