Remember the joys of playing outside from sunrise to sunset? Remember sticking a card in your spokes and racing around with the wind in your hair? A time when the only care you had was keeping up, or kicking up dust? Before the burdens of the world left us staring at the wall looking for an escape; for a better way to navigate the world?
We backpedalled to explore why being outside was so enjoyable to begin with – and how we ever let such an awe-inspiring experience become so arduous. Here’s how we brought Elby to market and drove awareness with an electric campaign and an innovative digital spot.