Welcome to Maven: a newly launched car sharing service from General Motors that aims to redefine the category with a seamless, connected, premium service that is most importantly, affordable.
We identified a number of key thematic content streams that came together to win the hearts and minds of our target cities while driving acquisition. this approach was repeatable and allowed us to establish a consistent rhythm, cadence, and voice for maven.
Our team connected with inspirational individuals in each city, capturing a day with them going about their creative lives and sharing their stories, with Maven driving the experience.