LEAFS
We created generic pieces of creative that could be put up for visiting teams. Knowing we couldn’t use opposing team names, we used their team colours and fun copy to call them out instead.
MUSIC
At concert, fans were greeted by familiar faces and reminded to visit concession stands before they went to their seat. Creative was split between a generic M&M’S music theme and content that was contextually relevant to the performing artists (e.g. Post Malone).
Cineplex
Movies are better with M&M’S–but so is popcorn! Building off the insight that many movie-goers create their own popcorn mix, we created in-theatre signage that reminded consumers about this tasty treat.
