To celebrate Canada's 150th anniversary with T.I.F.F, we reminded the nation where their favourite content was made, and how it made them feel at the time – with a little help from our very own Catherine O'Hara.
To launch the Canada On Screen campaign and celebrate our 150th anniversary, we needed something Canadians could get excited about and rally behind.
Using iconic film content from a range of the 150 titles featured in T.I.F.F's digital library, we cut together an anthem that showcased memorable moments while celebrating our history on screen. Narrated by Catherine O'hara, our culmination of still images strung together told a uniquely Canadian story rooted in nostalgia.
An accompanying media buy placed geo-located Snapchat filters and OOH ads in select locations allowing fans to see and engage with content where it was originally shot.