
The Snickers Suite
As the Official Chocolate of the Toronto Raptors, we had a unique opportunity to make some noise around the in-stadium launch of New Snickers Creamy.
Since it was also the Raptors’ 25th Anniversary, we took the opportunity to celebrate the past and present of both brands! To do this, we gave our fans the chance to win access to the first-ever Snickers Suite. All winners received VIP access to the suite and an exclusive drop box with a retro Raptors Jersey, 2020 Raptors Jersey, Snickers Original, and Snickers Creamy!
Raptors fans that didn’t enter beforehand could try their luck at a digital free-throw game for the chance to win instant suite access, drop boxes, Snickers samples, or Raptors merchandise.



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Raptors Championship 2019
As the Official Chocolate of the Toronto Raptors, we HAD to spring into action when the Raptors began their Championship run in 2019. This included the inception of branded swag overnight (t-shirts + rally towels) and nimble pop-up booths we could activate when needed. When the Raptors won the championship, we celebrated with a billboard at the heart of the action: Yonge and Dundas Square. We also showed up at the parade to pass out 100,000 Snickers bars to the hungriest fans in the country!










Celebrating on Social
View this post on InstagramGame 2 was never the goal 🦖🏀 #wethenorth
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View this post on InstagramIt’s all fun and games until the claws come out 🦖🏀 #wethenorth
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View this post on InstagramWe're all for it. Obviously. 🏀🦖 #wethenorth
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View this post on InstagramAre we hungry, or did that just happen? #wethenorth
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View this post on InstagramLet’s bring it home. 🏀🦖 #GoRaptors #WeTheNorth
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View this post on InstagramCongratulations, Raptors, on a historic 2019 Season. 🏆🏀🦖 #GoRaptors #WeTheNorth
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View this post on InstagramWe’ll keep coming back hungrier. 🏀🦖 #GoRaptors #WeTheNorth
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View this post on InstagramThis is our story in a nutshell. 🏆 🍫 #WeTheNorth
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View this post on InstagramCongratulations to the Toronto Raptors, our 2019 CHAMPIONS! 🏆🏀🦖 #GoRaptors #WeTheNorth
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View this post on InstagramBanner’s up 🏆 Bar is high 🔥 and we’re all hungry for more 😊 #WeTheNorth #EATASNICKERS
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View this post on InstagramJust like last season, #goRAPTORS #WeTheNorth #eatASNICKERS
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